HOW TO: Land Your Dream Job Using Google AdWords
By now, landing a job via social media is nothing new; we’ve perused the how-to guides and heard dozens of great success stories. There are, however, still plenty of creative opportunities for securing a job with a bit of clever online marketing.
Meet Alec Brownstein, senior copywriter at creative advertising shop Young & Rubicam (Y&R) New York. Last summer, Alec was just another tired, 28-year-old copywriter at a large international ad agency who wanted nothing more than to work at “a really creative shop for really creative [creative directors].”
While Googling his favorite creative directors last summer, Brownstein noticed that there were no sponsored links attached to their names. Since Brownstein Googles himself “embarassingly frequently,” he assumed that the creative directors did so as well, and thus he decided to purchase their names on Google AdWords.
“Everybody Googles themselves,” Brownstein explained. “Even if they don’t admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable.”
Since Brownstein was the only person bidding on the names of the five creative directors he most admired, he was able to get the top search spots for a mere 15 cents per click. Whenever someone ran a search for one of the creative directors’ names, the following message appeared at the top of the page: “Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too” with a link to Brownstein’s website, alecbrownstein.com.
Over the next couple of months, Brownstein received calls from all but one of the creative directors whose names he had purchased. And finally, at the end of the year, he received a job offer from two: Scott Virtrone and Ian Reichenthal of Y&R New York.
The whole campaign cost him $6.
But the rewards for Brownstein’s creativity haven’t ended there. He has also received awards in the self-promotion category at two major advertising awards shows, The One Show and The Clios.
We asked Brownstein if he has any advice for others trying to land their dream jobs via Internet (Internet) marketing. “Don’t be afraid to put yourself out there in an interesting way,” he said. “The people who you want to work for can’t hire you any less than they already are. So shoot for the moon.”
We couldn’t agree more with his advice. What do you think of Brownstein’s story? Have you or anyone you know used online marketing to land yourself a job?
San Francisco, Los Angeles, San Diego, Orange County, Sacramento, El Dorado Hills, Roseville, Granite Bay, Rocklin, Lincoln, Loomis, Elk Grove, Natomas, Citrus Heights, Folsom, Fair Oaks, Auburn, Placerville, Lodi, Stockton, Modesto, Galt, Tracy, Plumas Lake, Marysville, Yuba City, Chico, Redding, Red Bluff, Vacaville, Woodland, Davis, Dixon, Fairfield, Nevada City, San Jose, Sunnyvale, Palo Alto, Los Gatos, Mountain View, Santa Clara, Cupertino, Reno, Sparks, Tahoe, Lake Tahoe, South Lake Tahoe, Truckee, Toledo, Oregon, Cleveland, Detroit, Charlotte, Cornelius, Gastonia, Concord, Hickory, Salisbury, Raleigh, Durham, Chapel Hill, Greensboro, Winston-Salem, High Point, New York, Boston, Chicago, Miami
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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Sunday, May 16, 2010
Saturday, May 15, 2010
Google Social Media Sacramento
Is Google Discriminating Against “Cougars?”
A website called CougarLife, a dating network targeted toward “women in their prime,” has called Google out for sexism because the search engine has classified CougarLife ads as not safe for families. But CougarLife’s CEO says Google doesn’t make the same distinction for “sugar daddy”-type dating sites, whose ads can be seen by anyone.
A Google (Google) rep told the National Post today that the classification of CougarLife ads as for-adults-only was “not just about the ad, it’s about the ad and the landing page of the site[...] Anything that’s considered non-family safe will not run on the Google content network at this point.”
But defining “family-safe” is a confusing exercise in community standards, it seems.
The CougarLife Angle
CougarLife’s landing page states, “Cougars are classy, confident women that already possess many of the finer things in life — but now want the young, hot guy to go with it.” The copy and the images that go along with it are fairly innocuous:
Even a CougarLife YouTube ad, which touts the attractiveness of a late-30s/early-40s woman to a group of construction workers, comes off as cute rather than trashy:
The Sugar Daddy Angle
On the other hand, SeekingArrangement is considered family-safe by Google but is totally sleazy by other standards. Copy on its landing page reads, “Sugar Babes are college students, aspiring actresses or someone just starting out. You seek a generous benefactor to pamper, mentor and take care of you — perhaps to help you financially?”
The site goes on to describe a mutually beneficial relationship as “a relationship between an older and wealthy individual who gives a young person expensive gifts or financial assistance in return for friendship or intimacy.” Inviting young people to walk the fine and blurry line between sex-related leeching and bald prostitution is safe for families?
And since “family” is a euphemism for “children,” let’s make the distinction even clearer: Would you rather have your kids know that mature ladies can be desirable to cute young guys, or that college girls can get their bills paid by having sexual relationships with older men? One message seems fairly sex-positive, and the other just creepy.
A Culture of Stigma
When it comes to online dating, statistics show that women over a certain age typically have a more difficult time than their younger counterparts. Yet men in the same age range don’t suffer nearly as much when it comes to getting attention from potential partners. This latest revelation — that someone at Google considers something about CougarLife inappropriate — might have less to do with childproofing online ads and more to do with the larger cultural bias against mature women dating younger men.
Have a look at CougarLife, and let us know if you see anything there that you personally would consider unsafe for families — especially when comparing the site to dating networks of the “sugar daddy” variety.
San Francisco, Los Angeles, San Diego, Orange County, Sacramento, El Dorado Hills, Roseville, Granite Bay, Rocklin, Lincoln, Loomis, Elk Grove, Natomas, Citrus Heights, Folsom, Fair Oaks, Auburn, Placerville, Lodi, Stockton, Modesto, Galt, Tracy, Plumas Lake, Marysville, Yuba City, Chico, Redding, Red Bluff, Vacaville, Woodland, Davis, Dixon, Fairfield, Nevada City, San Jose, Sunnyvale, Palo Alto, Los Gatos, Mountain View, Santa Clara, Cupertino, Reno, Sparks, Tahoe, Lake Tahoe, South Lake Tahoe, Truckee, Toledo, Oregon, Cleveland, Detroit, Charlotte, Cornelius, Gastonia, Concord, Hickory, Salisbury, Raleigh, Durham, Chapel Hill, Greensboro, Winston-Salem, High Point, New York, Boston, Chicago, Miami
A website called CougarLife, a dating network targeted toward “women in their prime,” has called Google out for sexism because the search engine has classified CougarLife ads as not safe for families. But CougarLife’s CEO says Google doesn’t make the same distinction for “sugar daddy”-type dating sites, whose ads can be seen by anyone.
A Google (Google) rep told the National Post today that the classification of CougarLife ads as for-adults-only was “not just about the ad, it’s about the ad and the landing page of the site[...] Anything that’s considered non-family safe will not run on the Google content network at this point.”
But defining “family-safe” is a confusing exercise in community standards, it seems.
The CougarLife Angle
CougarLife’s landing page states, “Cougars are classy, confident women that already possess many of the finer things in life — but now want the young, hot guy to go with it.” The copy and the images that go along with it are fairly innocuous:
Even a CougarLife YouTube ad, which touts the attractiveness of a late-30s/early-40s woman to a group of construction workers, comes off as cute rather than trashy:
The Sugar Daddy Angle
On the other hand, SeekingArrangement is considered family-safe by Google but is totally sleazy by other standards. Copy on its landing page reads, “Sugar Babes are college students, aspiring actresses or someone just starting out. You seek a generous benefactor to pamper, mentor and take care of you — perhaps to help you financially?”
The site goes on to describe a mutually beneficial relationship as “a relationship between an older and wealthy individual who gives a young person expensive gifts or financial assistance in return for friendship or intimacy.” Inviting young people to walk the fine and blurry line between sex-related leeching and bald prostitution is safe for families?
And since “family” is a euphemism for “children,” let’s make the distinction even clearer: Would you rather have your kids know that mature ladies can be desirable to cute young guys, or that college girls can get their bills paid by having sexual relationships with older men? One message seems fairly sex-positive, and the other just creepy.
A Culture of Stigma
When it comes to online dating, statistics show that women over a certain age typically have a more difficult time than their younger counterparts. Yet men in the same age range don’t suffer nearly as much when it comes to getting attention from potential partners. This latest revelation — that someone at Google considers something about CougarLife inappropriate — might have less to do with childproofing online ads and more to do with the larger cultural bias against mature women dating younger men.
Have a look at CougarLife, and let us know if you see anything there that you personally would consider unsafe for families — especially when comparing the site to dating networks of the “sugar daddy” variety.
San Francisco, Los Angeles, San Diego, Orange County, Sacramento, El Dorado Hills, Roseville, Granite Bay, Rocklin, Lincoln, Loomis, Elk Grove, Natomas, Citrus Heights, Folsom, Fair Oaks, Auburn, Placerville, Lodi, Stockton, Modesto, Galt, Tracy, Plumas Lake, Marysville, Yuba City, Chico, Redding, Red Bluff, Vacaville, Woodland, Davis, Dixon, Fairfield, Nevada City, San Jose, Sunnyvale, Palo Alto, Los Gatos, Mountain View, Santa Clara, Cupertino, Reno, Sparks, Tahoe, Lake Tahoe, South Lake Tahoe, Truckee, Toledo, Oregon, Cleveland, Detroit, Charlotte, Cornelius, Gastonia, Concord, Hickory, Salisbury, Raleigh, Durham, Chapel Hill, Greensboro, Winston-Salem, High Point, New York, Boston, Chicago, Miami
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Friday, May 14, 2010
Google Gives Away Google Voice Invites to College Students
Students, you can now move to the head of the Google Voice class. Google’s celebrating the end of the school year with priority Google Voice invites for students.
Now anyone with a .edu e-mail address can enter it into the Google Voice for Students page and get an invite within 24 hours.
Google explained, “We’ve heard college students in particular really appreciate getting their voicemail sent to their e-mail, sending free text messages and reading voicemail transcriptions rather than listening to messages (especially handy while in class).”
This blanket invitation to the collegiate crowd seems like a way of appealing to a younger generation of mobile phone owners. Our guess is that Google hopes to convert these students into Android owners. With Android already making big gains in market share, this offer could help the company tap into the all-important youth demographic even more. Smart move, Google.
San Francisco, Los Angeles, San Diego, Orange County, Sacramento, El Dorado Hills, Roseville, Granite Bay, Rocklin, Lincoln, Loomis, Elk Grove, Natomas, Citrus Heights, Folsom, Fair Oaks, Auburn, Placerville, Lodi, Stockton, Modesto, Galt, Tracy, Plumas Lake, Marysville, Yuba City, Chico, Redding, Red Bluff, Vacaville, Woodland, Davis, Dixon, Fairfield, Nevada City, San Jose, Sunnyvale, Palo Alto, Los Gatos, Mountain View, Santa Clara, Cupertino, Reno, Sparks, Tahoe, Lake Tahoe, South Lake Tahoe, Truckee, Toledo, Oregon, Cleveland, Detroit, Charlotte, Cornelius, Gastonia, Concord, Hickory, Salisbury, Raleigh, Durham, Chapel Hill, Greensboro, Winston-Salem, High Point, New York, Boston, Chicago, Miami
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