Sunday, November 4, 2012
Saturday, October 27, 2012
Pinterest Adds Website Verification to Profile Pages
Pinterest is rolling out a feature called website verification to profile pages, making it easier for users to find out more about who they’re following.
It also enables users to highlight their own the website on their profile. The company said it will be adding the feature to pages across the site in the near future.
“We’ll be rolling out these features on the web this week, so it’s possible you won’t see the verify website option in your settings immediately,” the company said in a statement.
To verify a website, visit the Settings page and click on Verify Website.
“When your website is verified, people will see a checkmark next to your domain in search results,” the company said. “They will also see the full website URL and checkmark on your profile.”
However, Pinterest said it is only supporting major top-level domains right now, such as .com, .biz and .info.
“We will work on supporting more options in the future,” the company said.
View the original article here
Internet Marketing Sacramento by E3 MEDIA.
Friday, October 26, 2012
How Social Networking Is Presenting National basketball association Fans to some Budding Star
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Tigard Trailblazers rookie Damian Lillard wasn’t a very recommended senior high school player approaching in Concord, Calif., and that he didn’t attend a giant National basketball association-feeder college program like Duke or Kentucky. However the kid. Can. Ball.
Now, as Lillard starts his first season like a professional point guard from Weber Condition College, social networking is playing a vital role in presenting him to National basketball association fans. Beefed up Twitter and Instagram presences combined by having an ongoing YouTube small-documentary series have assisted raise Lillard’s profile among non-hardcore hoops fans with techniques that wouldn’t happen to be possible just in the past.
Obviously, none of this digital promotion would exist otherwise for Lillard’s large-time game. He was college basketball’s second-leading scorer this past year at 24.5 points per game and named co-MVP from the NBA’s annual summer time league in This summer. His impressive summer time showing presently has him like a trendy darkhorse pick for Rookie of the season. Still, once the Sexy dresses selected him sixth overall in June’s National basketball association Draft, the move had many casual fans asking, “Who?”
“Kids who play for Texas or New York attending college, all they are doing throughout the telecasts is let you know about their skills and just how they began playing ball,” states Nate Johnson, who runs internet marketing for Goodwin Sports Management, the company that signifies Lillard.
Enter social networking. Essential for any athlete searching to construct a brandname, it has been an additional-effective factor for Lillard to talk about their own story and personality, which weren’t featured on individuals national telecasts.
SEE ALSO: Inside Adidas and Derrick Rose’s Digital ‘Return’Lillard’s social push really started prior to the draft, when elevated attention as his buzz built increased his Twitter follower count by 1000's. Lucrative interacts regularly together with his 46,000 fans (he'd some 2,000 early this summer time) and it is participating in Facebook and Instagram (username: DamianLillard) too.
However the greatest piece continues to be “License to Lillard,” a number of YouTube small-documentaries that fill fans in on his background — he learned to shoot on the tree and experiences epically difficult workout routines — in addition to showcase his work ethic and personality.
“To me, marketing is simply storytelling,” states Johnson, who’s assisted produce small-paperwork for several other Goodwin clients previously. “Mini-paperwork really are a way to build that strong tie between fans along with a player, which relationship is easily the most valuable factor a person has opting for them.”
The videos have grown to be hits with fans, using the lately launched third installment obtaining about 25,000 sights in the first 72 hours online.
The Sexy dresses happen to be featuring Lillard electronically, too — because they would any first round pick, but additionally by having an eye toward his low-profile past, based on Serta Harbison, the franchise’s director of digital media and marketing. A steady flow of highlights shared via Twitter along with a recent YouTube profile happen to be a part of that effort.
“With Damian particularly, we certainly required to make certain we connect him towards the fans, not only because he’s new, but while he wasn’t around the radar around other men,” Harbison told Mashable.
Lillard will get his National basketball association career formally going ahead using the Blazers’ season opener on March. 31. If he's the strong year a lot of now expect and accumulates more endorsement and media possibilities, remember where you might have reached know him first — the social web.
Thumbnail image via Facebook.com/DamianLillard
View the original article here
Internet Marketing Sacramento by Sacramento Internet Marketing.
Wednesday, October 3, 2012
Which Presidential Candidate Is Winning the Social Slugfest?
Are you friends with the president of the United States? Do you Like him? Do you follow him? Maybe you’re just a fan.
The 2012 election won’t just pick the next President, it will conclude some hotly debated issues. No, we’re not talking the 47% or the 99%, nor the debt crisis or the Iraq war. This election cycle seems to have raised the competitive bar, at least in terms of digital savvy: Did President Barack Obama or his opposer Mitt Romney better master the fine art of social media politics?
With one month until Election Day, it’s still hard to determine which candidate gathering more Facebook and Twitter votes. So we’re turning to the experts. Data analysis company SocialBakers analyzed Obama and Romney’s social media habits from May 1 to Sept. 19, 2012 to find the man with the stronger social campaign.
The company concluded that each candidate holds his own in different realms — Obama is a much more frequent tweeter (averaging 14.4 tweets per day to Romney’s 1.7 per day). Yet Romney is a habitual Facebook user, posting 422 times from May to September. During that same time, Obama only created 179 Facebook posts.
SEE ALSO: Can Facebook Likes Predict Your Vote?SocialBakers also found that, though Obama enjoys higher engagement, Romney’s tweets tend to go viral more often. Socialbakers CEO Jan Rezab attributes this to the consistency in which Obama tweets. Since Obama posts to Twitter often, his followers are less likely to continue retweeting and sharing out his content. Since Romney tweets once or twice per day, his followers are more eager to pick up that content and re-share to their own networks.
The opposite holds true for both candidates on Facebook.
Additionally, on Facebook, Romney’s fan base has grown by 76% since May 1. Obama’s base has only grown by 8.83% over the same period.
The national conventions in mid-August revved each candidate’s social media following. The final days of their respective party conventions represented the largest follower growth for both candidates. Obama’s Twitter hit its peak the day First Lady Michelle Obama spoke at the Democratic National Convention, Rezab tells Mashable. Romney saw a peak of Twitter followers on Aug. 11, the day he officially announced himself as the GOP’s candidate for presidency.
Romney reached a high of Twitter mentions — 927,025 times — on Sept. 17, but Socialbakers says the sentiment of those mentions were heavily negative, as they related to the recent 47% comment Romney made on camera.
Obama’s most tweeted and Facebooked word over the time period was “president,” and he almost never mentions Romney’s name. Surprisingly, Romney’s most tweeted word was @BarackObama, the president’s Twitter handle, which he used to criticize and critique his opponent’s platform. The phrase Romney mentions most on his Facebook is also “President Obama.”
But in the end, Rezab says it might not be an equal footed-fight between Obama and Romney’s social media strategies. President Obama has had an extra four years to build up a network following and, thus, has more time to spare gaining election momentum, Rezab says, whereas Romney has had to engage the social media machine in a much shorter time period to achieve the comparable success.
Which candidate has used social media better in the election process? Tell us your thoughts in the comments below.
Thumbnail courtesy of iStockphoto, spxChrome
Tuesday, October 2, 2012
Why Mark Zuckerberg Is in Russia
Mark Zuckerberg has been busy touring Moscow this week, but unlike some of his other recent trips abroad, this one is strictly business.
Zuckerberg (wearing a suit!) met with Russian Prime Minister Dmitry Medvedev for 20 minutes on Monday during which the two reportedly discussed the tech industry, copyright issues and the possibility of Facebook opening up a research center in Moscow.
For Facebook, Russia, with a population of more than 140 million, represents a significant growth opportunity. Facebook lags behind two other social networks in the country, including the market leader VK (or Vkontakte) and Odnoklassniki (which translates to “Classmates.”) Zuckerberg is also said to be interested in recruiting more Russian engineers to work for Facebook.
Medvedev, meanwhile, is well known for being a tech enthusiast. In recent years, he has toured the offices of several companies in Silicon Valley, including Twitter and Apple, where he met with former CEO Steve Jobs. It seems, therefore, that there is some potential for the two to work together to boost Facebook’s presence in Russia and the number of tech jobs in the country as well.
During an interview Monday night with Russian talk show host Ivan Urgant, Zuckerberg noted that he has spent much of his time in the country trying to persuade developers and engineers to build applications off of Facebook.
“A lot of what we are here to do is talk to developers and engineers and entrepreneurs here who are going to build stuff using Facebook, and build a lot of new Russian companies,” Zuckerberg said in the interview. He then went on to explain how this could make Facebook a better platform for users in Russia:
“One of the things that we’ve done in a lot of countries around the world is we have this platform for people to build apps that are local to different countries… One of the things that I want to encourage folks to do here is build Russian companies that can plug into Faceboook and make it a better platform for folks here.”
Image courtesy of Facebook, Dmitry Medvedev
Wednesday, May 26, 2010
The Local Advertising War Will Be a Clash of the Internet Titans
The Local Advertising War Will Be a Clash of the Internet Titans
When Google upgraded their Local Business Center to Google Places, it launched the opening salvo in what we expect to be a long war for local advertising dollars.
With local advertising revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey — and more and more dollars are shifting away from traditional media toward digital media buys — the new war for local ad spend will be a battle between the Internet () titans and social networks.
Facebook, Twitter, Google, Microsoft, Foursquare, Yelp and even Apple are all attempting to carve out their own niche offering for local advertising dollars. Who will succeed remains to be seen, but this is a fight you won’t want to miss.
The War of the Worlds
The challengers fighting for local advertising budgets can be separated into three categories: Search, consumer review sites and social networks. The mobile component to each sector is also quite significant, especially given that the mobile web is taking over the world, and that mobile search is still a nascent space — one that appears to be more app-driven than search-engine driven.
Each category also has its own distinct advantage and key players, but what Google has managed to do with Google Places is straddle all three sectors with an extremely valuable proposition for local businesses that includes free stuff, cheap advertising rates and the promise of exposure.
Google also has a very strong mobile presence, but their adherence to the standard search model for discovery could make them susceptible to competitors vying for local ad dollars.
Search
In the local search space we can include the obvious players: Google and Microsoft, the latter of which will grab more share once the Yahoo search deal is implemented. Both behemoths are fast-adding features to their search services to better facilitate local search queries. Bing () even has Foursquare data in maps.
For businesses, the advantages of being highlighted in local search results over competitors is significant. Sure it’s 100% paid media, but it’s also exposure at one of the primary touch points for service and restaurant queries on the web.
Google clearly recognizes the value of a targeted ad. With Google Places they also re-introduced a simpler, faster, cheaper way for their local business customers to advertise (formerly called enhanced listings). Business can pay a $25 per month flat fee to use Tags to make their listings more prominent on Google.com and Google Maps (). Included in Tags are Posts, which are like status updates for Place Pages and will appear as part of the search listing.
Tags show up as yellow markers that users can scroll over to view promoted features or coupons. While Tags are ads, they’re essentially Google’s take on Promoted Tweets, and make listings stand out from the crowd. If done right, they could be useful for both businesses and consumers.
When thinking about local search, don’t forget about Twitter. The social network also happens to double as a search engine, and they’re aggressively moving in the local direction with tweet geotagging that can identify points of interest. This extra layer of data will enable Twitter users to search locally, and see a real-time stream of nearby tweets.
Couple these new Twitter features with Promoted Tweets — Twitter’s definition of search advertising — and you have a situation ripe for local businesses. The key here is whether or not Twitter can prove why users should share their location and why local businesses should care.
In thinking about search, remember that mobile will factor into the future in a big way. Steve Jobs believes that most mobile search happens via applications, which means that Apple — which now owns alternative mobile search application Siri () — could play an important role in the mobile local advertising battle.
Consumer Review Sites
For the purpose of this post, consumer review sites like Yelp and City Search are being distinguished from other social networks because their primary focus is on user-generated place reviews.
The advertising opportunities on these sites are certainly geared towards the businesses that consumers are reviewing. That could create a conflict of interest for some networks, and in the case of Yelp, many small businesses felt that they were being bullied to pay to advertise in order to remove negative reviews. Yelp has maintained that this was absolutely not the case, and was a misunderstanding of their review filtering process.
As such, they’ve made changes in recent weeks to lessen the confusion, but now that Google Places offers a handful of business-friendly features, we could easily see local businesses jump ship with their advertising budgets.
On this feature front, the addition of service areas is quite significant. So too are the QR code window decals and free business photo shoots. Plus, if Google opts to take Google Maps inside businesses, there will be even more incentive for companies to own their Google Place Page.
In a previous post, I made a case for how the new consumer review is all about you, and that location, premium content and relationships are critical to the relevancy of the consumer review.
In this sense, Foursquare certainly factors into the consumer review equation. Their tips and content partnerships mean that their location-aware mobile social network is perfectly poised to deliver up tightly packaged consumer reviews that are place- and time-relevant. This means that smart local businesses will allocate more of their budgets to checkin rewards and mayor specials.
Lest we forget, there’s a Foursquare-esque component of Google’s Place Pages. All Place Pages include consumer reviews with both text and star ratings. These reviews are also easily accessible via Google Buzz for Mobile and Google Maps.
Social Networks
The primary social networks embroiled in the local advertising war include Twitter, Foursquare, Google and soon Facebook.
Google’s social networking endeavors have left plenty to be desired. Google Buzz () launched to an excited tech audience but enthusiasm has since faded away. There’s also Google Latitude — an always-on location-sharing service that started as a Loopt clone — which now has 3 million active users. It’s the intersection of Buzz and Latitude on mobile devices that will help Google nail down local advertising dollars.
Between Buzz for Mobile’s checkin model and Latitude, Google has a lot of information that they can both display for consumer/business use as well as use behind the scenes. Since Buzz checkins are associated with Place Pages and Place Pages have dashboards, Google has the opportunity to compete with Foursquare’s business dashboards. They also have the data to create accurate behavioral analysis around location, based on the implicit location-sharing of Latitude users. Take that and the Google name, and you have something quite compelling.
Unfortunately for Google, Facebook is most certainly moving into the same space. Given their size and trendiness, we can assume that Facebook will be a strong competitor and a viable contender for local advertising dollars. The leaked McDonalds-Facebook location partnership tells us that diners will be able to check-in at restaurants with activity and food items being posted back to Facebook. How exactly this will work or function we don’t know, but what is certain is that once Facebook knows where their 400 million members are, they can target advertising by location.
Twitter is really trying to ramp up relevancy of geo-located tweets, but they’ve never quite been able to do what Foursquare has done — demonstrate the significance of location-sharing. As discussed above, there could be a perfect storm brewing for the day when geo-aware tweets are tied to places and Promoted Tweets are available to all potential advertisers.
Once that happens, we predict that advertisers will be able to target their Promoted Tweets by location and not just keywords (as it stands now). Should they go down this path, this could be their real secret sauce, especially given what we’ve already seen from Virgin America in the Promoted Tweets department.
In the social networking space, don’t count out David — a.k.a. Foursquare — amongst these internet Goliaths. Foursquare has pioneered the location-sharing movement by making checkins valuable, if not cool. The company is hotter than ever, and its partnerships — especially with the likes of Starbucks — continually ensure that it has something the competition doesn’t. Its user base is growing astronomically, and now that the users are there, businesses are clamoring to catch up.
Foursquare has also been nimble in finding ways to cater to local businesses. Early on, it allowed business owners to offer specials to mayors and those that check in. More recently, it introduced a simple way for businesses to sign-up and gain access to the business dashboard with checkin analysis. Its offering not only parallels what Google is doing with Place Pages, but bests it.
View the Original article
Tuesday, May 25, 2010
Our Favorite YouTube Videos This Week
It’s Friday, which means it’s time for an awesome YouTube video roundup. So please attempt to stop drooling on your keyboard (just a few more hours to go) long enough to check out some fishing tips, adorable children, British politicos, some dude with a balloon and more.
And, as always, pay it forward by sharing whatever it is you’re secretly watching in the comments. Unless it’s dirty. Or boring. Or involves Miley Cyrus in any way.
Fishing Tips
Lauren Rubin: This could be an SNL skit, but it’s about as authentic NYC as it gets…. A bait shop in da Bronx that’s been posting videos throughout fishing season for more than two years.
Cameron and Clegg Share a Joke
Amy-Mae Elliott: Thanks to inconclusive general election results, Britain was stuck with a hung parliament and uncertainty about which of the three parties would form a new coalition government. Cameron and Clegg (the new PM and deputy PM) from traditionally opposing parties here make their first joint press conference, and to the relief of many, manage to appear to be getting on — at least so far as to share a joke.
Toyota Sienna Rap Video Ad: “Swagger Wagon”
Matt Silverman: Sorry to be sharing what is quite obviously a commercial for Toyota, but when big companies (and their ad agencies) mix slick production values with viral marketing, the results can be, as the kids say, “totally rad.” What this vid lacks in kittens, it makes up for with dancing children.
Tillman Skates for Libraries – You Can Help Too
Sharon Feder: Two weeks ago I shared another dog-related YouTube () video and promised I was not dog video obsessed. Well, the dog videos are just too hard to resist! This week I have another, but with an important message. The New York Public Library (NYPL) has launched a campaign, “Don’t Close the Book on Libraries,” drawing attention to the $37 million in cuts the institution is facing, and raising awareness and support (you can write a letter, share the campaign with friends or donate on the site). As part of the campaign the organization released this video of Tillman the bulldog skateboarding through the New York Public Library.
The Lazarus Effect Campaign: 40 cents = 2 lifesaving pills
Adam Hirsch: Celebrities telling you what they’d buy for 40 cents… I got a banana at the fruit stand!
Friskies Adventureland Commercial
Brenna Ehrlich: A friend had this on her Facebook wall. This will be stuck in your head all weekend. Thank me later…
Trailer for Toy Story 3: Inception
Christina Warren: I always knew Ken was hiding something!
Pop
Jenn Van Grove: I’m having trouble explaining why this makes me laugh so much.
Do the Math!
Brett Petersel: Why this video? I used to teach math. This is not how it should be done…
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Monday, May 24, 2010
New York Times Paywall Goes Up January 2011
The New York Times will start charging for some of its content in January 2011, according to the Wall Street Journal. Bill Keller, executive editor of the New York Times, made the announcement at the Foreign Press Association dinner Thursday night.
The New York Times already announced that it would be implementing a paywall for at least some of its content earlier this year, but now it has a concrete date. The publication is actually reversing course in this area; it previously charged for access to archived and editorial content on its site, a practice that didn’t stop until August 2007.
Joe Strupp from Media Matters for America reached out to Keller about the plans for The New York Times website and how it will impact customers.
“Those who mainly come to the website via search engines or links from blogs, and those who only come sporadically — in short, the bulk of our traffic — may never be asked to pay at all. People who have print subscriptions will get full website access without charge. So we do not anticipate a major impact on overall traffic, which is important to maintain advertising.”
The plan, it seems, will not be dissimilar to what Variety is doing — offering non-subscribers access to a certain number of articles for free each week or each month.
The change in policy, according to Keller, is just a reality of the business at this point in time. Keller tells Media Matters: “It costs money to do the kind of deeply reported journalism our readers expect, and it’s well worth paying for. We assume there will be some impact on readership, aka traffic, but not as much as with a conventional pay model.”
This metered approach is certainly likely to perform better than, say, the all-or-nothing approach (like what Newsday implemented, or rather, tried to implement), but its success may ultimately depend on how much content is protected and what additional incentives The New York Times can offer subscribers.
Are you willing to pay to access some content from national newspaper websites like The New York Times? Let us know!
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Saturday, May 22, 2010
Gink: The Next Great Social Media Network Sacramento
Sketch troupe Derrick Comedy has tackled social networking as the topic of their latest video by creating the next next-generation social network: Gink. What is Gink? Well, it’s simple, really: “Gink is a fun made-up word, combining the words gibble and spink, both of which are also made up.”
Simultaneously parodying the proliferation of social networks and the dizzying array of specialized terminology that often comes with them, Gink goes off the deep end with an assortment of seriously delivered gibberish that would make Dr. Seuss proud.
Check out the video below — warning: some NSFW language included — and let us know what you think. Is Gink the next big thing?
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Wednesday, May 19, 2010
Twitter King Dethroned? Britney Set to Overtake Ashton
Follwer counts on Twitter don’t really mean anything, of course — still, we are surprised and a bit saddened to learn that the reigning champion and longtime poster boy of Twitter, Ashton Kutcher, may lose his spot as the #1 followed account to Britney Spears.
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The two are neck-and-neck in the race to hit 5 million followers. This astronomical number is the work of long and diligent work on the part of each entity. Here’s what Ashton and Brit each have going for them and against them:
Spears’ account is almost four months older than Kutcher’s.Kutcher actually uses his own account to send personal tweets about things he cares about.Spears’ account is managed by her staff and is largely promotional or “BS alerts” when unfavorable tabloid reports surface. Tweets from “Brit” or “Britney” comprise around a third of all tweets from the account.Like many “real” users, Kutcher follows a relatively small group of friends, just 553 people as of today.Spears’ account is following nearly half a million others.Kutcher updates his account every few hours, usually via Twitter client Brizzly.Spears’ account is updated every few days. Updates are always posted from the web, even when the star tweets she is on location or at an event or party.Kutcher regularlyView the Original article
Tuesday, May 18, 2010
Sacramento Social Media - How Many Calories Do You Burn While Tweeting?
If you’ve ever wondered how much energy it takes to keep the world updated about your goings-on, look no further than TweetCalories, a novelty web app that shows you approximately how many calories you’ve burned over the last 24 hours by tweeting.
The app works by assuming several factors. For example, it’s figured that the average word length in a tweet is about 6 characters. It assumes the average user’s typing speed is 60 words per minute, that the user is of an average or healthy weight and normally burns around 2.65 calories per minute, and that it takes around 23 seconds to write and send a tweet of 140 characters. Based on these figures, the app’s creators have determined that sending a tweet burns around 1.03 calories.
Here, you can see the difference between calories burned by a more frequent tweeter versus one who tweets less often:
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Video Calling Sacramento - Now Available for PCs
Skype Group Video Calling Now Available for PCs
Skype group video calling is here. The company has just released a new version of their desktop software that supports five-way video calls.
At launch, this beta version of Skype is free to download and use for PC users. Later in the year the company will release a Mac-friendly version. Once the kinks are all worked out — and the company admits that there will be bugs — Skype will also release the official updated version.
All parties involved will need to have the beta version installed to use the new feature. Otherwise, initiating a group video call takes nothing more than a click of the “Add” button to invite participates and then a click of the “Video Call” button to get video up and running.
As we previously noted, group video calling is considered a premium feature. Once the official version is released there will be fee associated with this functionality. Skype (Skype) asserts that it still has no plans to charge for two-way Skype-to-Skype audio or video calls, although we do know that advertisements are under consideration.
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Skype group video calling is here. The company has just released a new version of their desktop software that supports five-way video calls.
At launch, this beta version of Skype is free to download and use for PC users. Later in the year the company will release a Mac-friendly version. Once the kinks are all worked out — and the company admits that there will be bugs — Skype will also release the official updated version.
All parties involved will need to have the beta version installed to use the new feature. Otherwise, initiating a group video call takes nothing more than a click of the “Add” button to invite participates and then a click of the “Video Call” button to get video up and running.
As we previously noted, group video calling is considered a premium feature. Once the official version is released there will be fee associated with this functionality. Skype (Skype) asserts that it still has no plans to charge for two-way Skype-to-Skype audio or video calls, although we do know that advertisements are under consideration.
San Francisco, Los Angeles, San Diego, Orange County, Sacramento, El Dorado Hills, Roseville, Granite Bay, Rocklin, Lincoln, Loomis, Elk Grove, Natomas, Citrus Heights, Folsom, Fair Oaks, Auburn, Placerville, Lodi, Stockton, Modesto, Galt, Tracy, Plumas Lake, Marysville, Yuba City, Chico, Redding, Red Bluff, Vacaville, Woodland, Davis, Dixon, Fairfield, Nevada City, San Jose, Sunnyvale, Palo Alto, Los Gatos, Mountain View, Santa Clara, Cupertino, Reno, Sparks, Tahoe, Lake Tahoe, South Lake Tahoe, Truckee, Toledo, Oregon, Cleveland, Detroit, Charlotte, Cornelius, Gastonia, Concord, Hickory, Salisbury, Raleigh, Durham, Chapel Hill, Greensboro, Winston-Salem, High Point, New York, Boston, Chicago, Miami
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