Sunday, November 4, 2012

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Saturday, October 27, 2012

Pinterest Adds Website Verification to Profile Pages

Pinterest is rolling out a feature called website verification to profile pages, making it easier for users to find out more about who they’re following.


It also enables users to highlight their own the website on their profile. The company said it will be adding the feature to pages across the site in the near future.


“We’ll be rolling out these features on the web this week, so it’s possible you won’t see the verify website option in your settings immediately,” the company said in a statement.

To verify a website, visit the Settings page and click on Verify Website.


“When your website is verified, people will see a checkmark next to your domain in search results,” the company said. “They will also see the full website URL and checkmark on your profile.”


However, Pinterest said it is only supporting major top-level domains right now, such as .com, .biz and .info.


“We will work on supporting more options in the future,” the company said.


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Internet Marketing Sacramento by E3 MEDIA.

Friday, October 26, 2012

How Social Networking Is Presenting National basketball association Fans to some Budding Star


Tigard Trailblazers rookie Damian Lillard wasn’t a very recommended senior high school player approaching in Concord, Calif., and that he didn’t attend a giant National basketball association-feeder college program like Duke or Kentucky. However the kid. Can. Ball.


Now, as Lillard starts his first season like a professional point guard from Weber Condition College, social networking is playing a vital role in presenting him to National basketball association fans. Beefed up Twitter and Instagram presences combined by having an ongoing YouTube small-documentary series have assisted raise Lillard’s profile among non-hardcore hoops fans with techniques that wouldn’t happen to be possible just in the past.


Obviously, none of this digital promotion would exist otherwise for Lillard’s large-time game. He was college basketball’s second-leading scorer this past year at 24.5 points per game and named co-MVP from the NBA’s annual summer time league in This summer. His impressive summer time showing presently has him like a trendy darkhorse pick for Rookie of the season. Still, once the Sexy dresses selected him sixth overall in June’s National basketball association Draft, the move had many casual fans asking, “Who?”


“Kids who play for Texas or New York attending college, all they are doing throughout the telecasts is let you know about their skills and just how they began playing ball,” states Nate Johnson, who runs internet marketing for Goodwin Sports Management, the company that signifies Lillard.


Enter social networking. Essential for any athlete searching to construct a brandname, it has been an additional-effective factor for Lillard to talk about their own story and personality, which weren’t featured on individuals national telecasts.

SEE ALSO: Inside Adidas and Derrick Rose’s Digital ‘Return’

Lillard’s social push really started prior to the draft, when elevated attention as his buzz built increased his Twitter follower count by 1000's. Lucrative interacts regularly together with his 46,000 fans (he'd some 2,000 early this summer time) and it is participating in Facebook and Instagram (username: DamianLillard) too.


However the greatest piece continues to be “License to Lillard,” a number of YouTube small-documentaries that fill fans in on his background — he learned to shoot on the tree and experiences epically difficult workout routines — in addition to showcase his work ethic and personality.


“To me, marketing is simply storytelling,” states Johnson, who’s assisted produce small-paperwork for several other Goodwin clients previously. “Mini-paperwork really are a way to build that strong tie between fans along with a player, which relationship is easily the most valuable factor a person has opting for them.”


The videos have grown to be hits with fans, using the lately launched third installment obtaining about 25,000 sights in the first 72 hours online.


The Sexy dresses happen to be featuring Lillard electronically, too — because they would any first round pick, but additionally by having an eye toward his low-profile past, based on Serta Harbison, the franchise’s director of digital media and marketing. A steady flow of highlights shared via Twitter along with a recent YouTube profile happen to be a part of that effort.


“With Damian particularly, we certainly required to make certain we connect him towards the fans, not only because he’s new, but while he wasn’t around the radar around other men,” Harbison told Mashable.


Lillard will get his National basketball association career formally going ahead using the Blazers’ season opener on March. 31. If he's the strong year a lot of now expect and accumulates more endorsement and media possibilities, remember where you might have reached know him first — the social web.


Thumbnail image via Facebook.com/DamianLillard


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Internet Marketing Sacramento by Sacramento Internet Marketing.

Wednesday, October 3, 2012

Which Presidential Candidate Is Winning the Social Slugfest?

Are you friends with the president of the United States? Do you Like him? Do you follow him? Maybe you’re just a fan.

The 2012 election won’t just pick the next President, it will conclude some hotly debated issues. No, we’re not talking the 47% or the 99%, nor the debt crisis or the Iraq war. This election cycle seems to have raised the competitive bar, at least in terms of digital savvy: Did President Barack Obama or his opposer Mitt Romney better master the fine art of social media politics?

With one month until Election Day, it’s still hard to determine which candidate gathering more Facebook and Twitter votes. So we’re turning to the experts. Data analysis company SocialBakers analyzed Obama and Romney’s social media habits from May 1 to Sept. 19, 2012 to find the man with the stronger social campaign.

The company concluded that each candidate holds his own in different realms — Obama is a much more frequent tweeter (averaging 14.4 tweets per day to Romney’s 1.7 per day). Yet Romney is a habitual Facebook user, posting 422 times from May to September. During that same time, Obama only created 179 Facebook posts.

SEE ALSO: Can Facebook Likes Predict Your Vote?

SocialBakers also found that, though Obama enjoys higher engagement, Romney’s tweets tend to go viral more often. Socialbakers CEO Jan Rezab attributes this to the consistency in which Obama tweets. Since Obama posts to Twitter often, his followers are less likely to continue retweeting and sharing out his content. Since Romney tweets once or twice per day, his followers are more eager to pick up that content and re-share to their own networks.

The opposite holds true for both candidates on Facebook.

Additionally, on Facebook, Romney’s fan base has grown by 76% since May 1. Obama’s base has only grown by 8.83% over the same period.

The national conventions in mid-August revved each candidate’s social media following. The final days of their respective party conventions represented the largest follower growth for both candidates. Obama’s Twitter hit its peak the day First Lady Michelle Obama spoke at the Democratic National Convention, Rezab tells Mashable. Romney saw a peak of Twitter followers on Aug. 11, the day he officially announced himself as the GOP’s candidate for presidency.

Romney reached a high of Twitter mentions — 927,025 times — on Sept. 17, but Socialbakers says the sentiment of those mentions were heavily negative, as they related to the recent 47% comment Romney made on camera.

Obama’s most tweeted and Facebooked word over the time period was “president,” and he almost never mentions Romney’s name. Surprisingly, Romney’s most tweeted word was @BarackObama, the president’s Twitter handle, which he used to criticize and critique his opponent’s platform. The phrase Romney mentions most on his Facebook is also “President Obama.”

But in the end, Rezab says it might not be an equal footed-fight between Obama and Romney’s social media strategies. President Obama has had an extra four years to build up a network following and, thus, has more time to spare gaining election momentum, Rezab says, whereas Romney has had to engage the social media machine in a much shorter time period to achieve the comparable success.

Which candidate has used social media better in the election process? Tell us your thoughts in the comments below.

Thumbnail courtesy of iStockphoto, spxChrome


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Tuesday, October 2, 2012

Why Mark Zuckerberg Is in Russia

Mark Zuckerberg has been busy touring Moscow this week, but unlike some of his other recent trips abroad, this one is strictly business.

Zuckerberg (wearing a suit!) met with Russian Prime Minister Dmitry Medvedev for 20 minutes on Monday during which the two reportedly discussed the tech industry, copyright issues and the possibility of Facebook opening up a research center in Moscow.

For Facebook, Russia, with a population of more than 140 million, represents a significant growth opportunity. Facebook lags behind two other social networks in the country, including the market leader VK (or Vkontakte) and Odnoklassniki (which translates to “Classmates.”) Zuckerberg is also said to be interested in recruiting more Russian engineers to work for Facebook.

Medvedev, meanwhile, is well known for being a tech enthusiast. In recent years, he has toured the offices of several companies in Silicon Valley, including Twitter and Apple, where he met with former CEO Steve Jobs. It seems, therefore, that there is some potential for the two to work together to boost Facebook’s presence in Russia and the number of tech jobs in the country as well.

During an interview Monday night with Russian talk show host Ivan Urgant, Zuckerberg noted that he has spent much of his time in the country trying to persuade developers and engineers to build applications off of Facebook.

“A lot of what we are here to do is talk to developers and engineers and entrepreneurs here who are going to build stuff using Facebook, and build a lot of new Russian companies,” Zuckerberg said in the interview. He then went on to explain how this could make Facebook a better platform for users in Russia:

“One of the things that we’ve done in a lot of countries around the world is we have this platform for people to build apps that are local to different countries… One of the things that I want to encourage folks to do here is build Russian companies that can plug into Faceboook and make it a better platform for folks here.”

Image courtesy of Facebook, Dmitry Medvedev


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